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This is Maura Thomas from RegainYourTime.com. This is the conclusion of my interview with Charles Palmer, the Executive Director of the Center for Advanced Entertainment & Learning Technologies, of Harrisburg University of Science & Technology. Please click the link at the top of the page to read the earlier parts.

Please click below to hear the transcript: Some Thoughts on Twitter

Palmer Interview Segment 6

MT:  What’s your Twitter handle so I can follow you?

CP:  Oh it’s easy, “CharlesPalmer.”

MT: Ok, mine is MNThomas, so you can watch for me.

CP: Ok

MT: I thought Twitter was the creepiest thing when I first heard about it, when I first joined.

CP: I’m the same way but then I found that, you know, a lot of…I work in the entertainment and educational realm and a lot of the people whose opinions I value…we ping questions back and forth…If there’s something I don’t know, I have no problem with putting a quick tweet out saying, “hey, has anyone used this software before, does it work?” You know, those sorts of things.  And when you talk about creating your own community and then you become a…I don’t know…uber-user and maybe a…let’s see…a specialist in one particular area within that community, it really makes the entire community rich.

MT:  I agree.

CP: So yeah, I fell in love with Twitter just because of that.

MT:  Yeah, I’m definitely a convert.  I spent about 6 months hating it and not understanding it, but then once I really embraced it…also I think when I started…I joined in October of 07, and I think people weren’t really using it very well back then.

CP:  Right, yeah.

MT:  But I think it’s definitely matured, and the users have matured, and the technology has made it easier to access, and…

CP:  Yeah, it’s no longer about hooking up….it’s no longer about hooking up and putting up drunk pictures up.  You know, it’s now actually using it another way.

MT: Exactly.  Exactly.  Well thank you very much for your time.

CP:  You are very welcome!  Alright, bye.

MT: Bye.

University Social Media Ban Pt. 1

Wednesday, December 29, 2010 @ 04:12 PM
Maura

This is Maura Thomas from RegainYourTime.com. This is part one of my interview with Charles Palmer, the Executive Director of the Center for Advanced Entertainment & Learning Technologies, of Harrisburg University of Science & Technology. Please click the link at the top for an introduction to this interview.

Please click below to hear the transcript, and come back tomorrow and in the coming days to read or listen to the rest of the interview.

Palmer Interview Segment 1

MT: So I was just reading up on the Center for Advanced Entertainment and Learning Technologies. It sounds like a really forward-thinking sort of center at the University.

CP: Yeah, we’re trying to really blur the line between education and entertainment. If you can keep the student engaged, you can teach them things.  Prior to being here at Harrisburg I was at Carnegie Mellon and worked at a center where that’s pretty much what the focus was on.

MT: That’s great!  I guess, before I get into the questions I sent you, I’m interested to know, now that I’ve read a little bit more about this, what you thought about the ban.  Were you involved in the decision?

CP: I was not involved in the original decision but I was brought up to speed well before it went out into the public and just to get ideas and what we could do with it and I have to say, when it first came about, all I could think of was students with pitchforks and faculty saying that they were going to leave the university as soon as they could, but I was pleasantly surprised at how many people actually embraced it or it didn’t really affect them, in some ways.

MT: So you thought that there would be sort of a backlash on the part of the students but it didn’t happen…

CP: I think so because if you think of students in general, anytime they get a chance to bash something and voice their opinion, they will, and not in a bad way, but you know, they’re at that age group where they want to be heard and they want their opinion to be known.  So yeah, I really did expect more students to have a problem with it.

MT: Do you think that the fact that it was an experiment, and they knew that it was going to end in a week had anything to do with…

CP: Well, yeah, there are two reasons that made it palatable to them…it was the fact that yes, it was only for a week, for five days, so hey I can do anything for five days.

MT: Right…

CP: And the fact that banning it, we were banning it from our academic center, but that doesn’t stop our students from going home, or walking to the local coffee shop and getting online there.

MT: So the academic center, did that include the dorms?

CP: We actually don’t have dorms.

MT: You don’t have dorms, ok, so you’re a commuter school.

CP: We don’t have dorms, right, the majority of our students live within a five block or so…there are other facilities here that students rent apartments from, but we don’t…for another year we won’t have dorms.  So you know, there are all those things that have to come into play to where someone…we’re really talking about a student saying, “ok, I guess I can stop doing this for 6 hours a day.”

MT: Right.

CP: As opposed to how the media made it sound like it was…seven days of no access.  But even then it was really bizarre…how many students could not be six hours away from some of these outlets.

MT: How did you see evidence of that?  What kind of things did you see?

CP: Well, we did…throughout the week I sat down and the Provost and I we would sit down with different students and talk to them about how it was going…I brought it up as topics of discussion in my classes.  And you get anecdotal evidence of stories of a handful of students that will walk two blocks down the street the hotel, the Hilton hotel, and would sit in the lobby and use the free wireless, which I find very funny because we get students that won’t walk two flights of stairs without taking an elevator between classes.  But they find that they can walk all the way…walk two blocks down to get online just to check to see what was going on on FaceBook…you know, what were they missing out on?  That was the most common thing that people said, was, “I felt like I was missing out on something.”

MT: Do you think that FaceBook is the primary internet resource that the students use, or at least the one that they miss the most?

CP: Socially, yes.  That’s their social outlet and we as an institution completely understand that.  It’s not that we were anti-FaceBook at all, it’s just that we wanted to bring light to our students, really we did not expect the media attention we got, but we really wanted our students to think about what these technologies meant to them and how it affected their means of communication.  So, we have a number of students that have friends from back home or from high school and that’s their main way of keeping in touch is through FaceBook and letting everyone know where the party is this weekend, or “hey check out this photo of Guido that I took the other day,” that sort of thing and sort of really embracing their own community that they’ve created.  Their digital community, the people outside of their circle of physical friends, if you will.  So it was really interesting how the conversations changed, then, once we had that bit of their day-to-day lives turned off, for a short period of time and how many student actually came back and said “hey, we were having conversations with other students in the hall. Go figure.  I don’t have to text someone to have a conversation.”

MT: Right.

Please come back tomorrow for part 2 of my interview with Charles Palmer of Harrisburg University.  Thanks for reading!

Researcher Interview #1 Part 4

Tuesday, November 2, 2010 @ 08:11 AM
Maura
(For the introduction to this interview, click here.  For Part 1, click here.  For Part 2, click here. For Part 3, click here.)

Click to Listen (4 1/2 minutes)

MT: This is Maura Thomas from RegainYourTime.com. Thanks for coming back to hear part four of my interview with Dr. John Dovidio, psychology professor at Yale University.  You can see the previous posts by clicking the link at the top of this page and prior pages.

…That’s actually a really great perspective.  I talk to a lot of people often who are becoming a little bit overwhelmed with the idea that, you know, “there is just too much and I can’t catch up.”  And I…I run into people every day who are deciding, in fact they even put it in these terms, “I’m trying to decide what my limit is.  And…you know, ok I did email, and now I’ve done Facebook, but I’m not going to do Twitter!  That’s just where I’m drawing the line, and anything else that comes out, I’m just all done.” (laughing)

JD: (laughing) Mmm hmmm.

MT: So…and there certainly is an age component to this.  But it’s…it’s really interesting to hear you say…talk about how humans have overcome this throughout history and…and…how we’re actually really good at it, and perhaps people should…take heart in that…in that idea.

JD: Oh yeah, I’m mean, we’ve…we’ve overcome worse!

MT: Sure. Sure.

JD: (laughing) We could overcome quite a bit!

MT: (laughing) Right.

JD: But I do…you know, at the same time, I think you’re also right by saying…and the people you quoted are right by saying, you’ve got to be cautious, realizing that whatever benefits might…benefits might be coming with the software and hardware development that we see in communication, we have to always understand that there is probably something that’s going to be lost because we just have a limited amount of time, we have a limited capacity for attention, …we have a limited capacity for being able to think and make decisions. Those are the bounds of being human, just like any other animal.  And so how do we actually teach people to use a lot of these media in a way that works to their benefit so that they don’t become overwhelmed or develop those habits so strongly that they’re hard to reverse.

You won’t remember this, and I really don’t remember it personally, but when television came in, you know, that changed everything, right?  People said, “well television is taking away from human relations. People are no longer talking to one another, they are no longer looking face-to-face, what they’re doing is they’re sitting side-by-side, and the quality of their relationships is going to go down, and tv is going to be the end of everything because people are going to become sedentary, they’re going to become passive, they’re going to need more stimulation.  And they’re going to lose sight between what’s real and what’s everyday life.”  And to some extent that was true, but then people adjust to it and now we look at tv and we see that as “how…how benign and passive.”

MT: That was part four of my interview with Dr. John Dovidio, psychology professor at Yale University. I hope you’ll come back tomorrow for the fifth and final portion of the interview where I’ll ask Dr. Dovidio about the value of reflection and quiet moments. Also, if you’re interested in reading up on the current research, please visit the Research and Resources page of this website. This is Maura Thomas from RegainYourTime.com. Thanks for visiting!

(Click here for the conclusion of the interview.)

Researcher Interview #1, Part 3

Monday, November 1, 2010 @ 08:11 AM
Maura
(For the introduction to this interview, click here.  For Part 1, click here.  For Part 2, click here.)

Click to Listen (4 minutes)

MT: This is Maura Thomas from RegainYourTime.com. Welcome to the third part of my interview with Dr. John Dovidio, psychology professor at Yale University.  You can see the previous posts by clicking the link at the top of this page and prior pages.

I think that’s a very valid point, and I also wonder if you think though, that it does, that it has detrimental effects? So people sitting in their office working all day with their email always open and it constantly downloading by itself, you know it goes out and pulls in the messages every five minutes, say, and so they…in some sense feel “compelled” to always check in with it and to always tear their attention away or allow their attention to be stolen by…by the new communication coming in, regardless of what form, whether it’s email or the ringing phone or the instant message or the text message or their FaceBook updates or their Twitter stream, or whatever it is. It almost seems like people are…even when I go to a coffee shop or a restaurant and I see people having meetings or having lunch and both of them have their phones in their hand and you’re lucky if any conversation is exchanged at all.  Tell me a little bit about if you think that these affects are detrimental, or if you think we’ll just…sort of…get used it to it and figure out how to manage it all.

JD: Actually the research on whether it’s detrimental or not is really mixed.  There’s a lot of work that shows that it’s diminishing the kind of face-to-face personal connections that we’ve had. It limits the amount of time people spend in face-to-face contact, having discussions, sitting around the dinner table, giving each other undivided attention, without a doubt.  On the other hand, it’s expanded the number of…it’s expanded the social networks of people in ways that we couldn’t imagine before.  And a lot of people want to say, that what this means is that we’re going to have a quantity/quality trade-off.  We’ll have 4,000 Facebook friends but not one real friend.  Right?  But this is the kind of challenge that human beings have always had in terms of managing the seductive, immediate things, with learning how to channel that and control that and manage that, for your benefit, not for your…for your detriment.  One of the problems for adolescents is that their inhibitory mechanisms are not fully developed, and so what they’ll tend to do is overly react to stimulation.  And it’s only when they get a little bit older and develop both in terms of neurological development but also just plain social development and practice being able to control that.  So there’s probably key times in development where kids are going to be overly stimulated in a way that could create habits of inattention later on in their life.  But they are fully capable, I hope, of actually being able to reverse some of those things as their situation changes.

MT: Hmmm, well that’s very hopeful.

That was part three of my interview with Dr. John Dovidio, psychology professor at Yale University.  I hope you’ll come back tomorrow to hear or read Dr. Dovidio’s comments on our ability to adapt to and keep up with the ever-changing technology environment.  Also, if you’re interested in reading up on the current research, please visit the “Research and Resources” page of this website. This is Maura Thomas from RegainYourTime.com.  Thanks for visiting!

(Click here for Part 4.)

Social Media Efficiency for Newbies, Part 2 of 2

Friday, September 11, 2009 @ 09:09 AM
Maura

Yesterday I gave some information about differences in social media platforms Twitter, Facebook, LinkedIn, and MySpace, and gave a couple of analogies to help you to keep your use of them in perspective.

Something else to consider when evaluating social media is WHY are you thinking about it?  Business? Pleasure? Some combination?  Your goals will help dictate how much time you may want to devote to it.  Also, what tools do you have available to access it?  Are you at a desk with a computer all the time?  (Convenient, but very easy to waste time.)  If you’re away from a computer much of the time throughout the day, do you have a handheld device where your interface is easily accessible, or will you have to spend evenings and weekends trying to stay active?  Evaluate whether this is an effective, and welcome, use of your “down” time.

Whether you’re using a computer or a handheld device to access your social media, I suggest that you use “clients” and “aggregators.”  A “client” is a 3rd party application that simplifies the data you receive so that you can review it more quickly, and an “aggregator” lets you send and receive information from several services at once (Ping.fm which I mentioned yesterday is an aggregator for sending information.  Tweetie is a client that I like for Twitter.)

Once you have a client, you can program it so that you see exactly what you want to see immediately, and let’s discuss what you’re likely to be looking for.  First, are there people you are following whose updates you don’t want to miss, such as prospects, competitors, experts in your industry, or good friends?  If so, dedicate a window or a column to each of those people.  Also, reading your “current” stream is helpful, which is the most recent page of updates from all the people you are connected with.  In addition to Tweetie, Tweetdeck is another client that makes it easy to do both of these simultaneously and there are several others.

What else should you care about?  Well, you definitely want to keep an eye on what’s called your “vanity stream.”  This means tracking anytime your name or your company or product name is mentioned anywhere on a social media platform.  Tweetie, for example, makes it easy to search for “at-replies” (@replies), meaning anytime someone addresses something to you or otherwise mentions you in a “Tweet” (update, or post).  The Facebook app for iPhone also alerts you to “notifications,” which is essentially the same thing, but on Facebook instead of Twitter.

The next thing that you want to check is private messages to you.  In Twitter these are called “DMs” (direct messages).  In most of the other platforms, these messages appear in your inbox in your account, such as in Facebook and LinkedIn.

One last thing you might be interested in, is what new people are now “following” you or “friending” or otherwise connecting with you (getting your updates or wanting your updates)?  And which of those do you want to reciprocate/allow/accept?

I know this seems like a lot, but honestly if you have the right tools, you can do it all in just a few minutes at a time.

One warning I will give you about Facebook if you are concerned about wasting time is to stay away from the games and the quizzes.  They just eat up too much time with nothing good received in return.  The one exception is the RippleTag FaceBook app created by my friend Steve Harper.  This is a great way to find connection points with people in your network.

Like all of the communication tools before them, these social media applications take some time to learn and to incorporate into your life, so that you can evaluate them for yourself.  It’s my belief that ignoring them for as long as you can is not the most efficient way of dealing with them.  You might as well jump in, especially now that you have some advance knowledge, and see what you think, because they are not going away anytime soon.  They will either be enjoyable and useful, or not.  And if they are not, that’s probably ok.

If you have other ideas, I’d love for you to share them in the comments.  Thanks for reading!

Social Media Efficiency for Newbies, Part 1 of 2

Thursday, September 10, 2009 @ 06:09 PM
Maura

Everyone is giving advice about social media, and it’s a topic I get asked about a lot.  I’ve shared some information before, in this post and this post.  Certainly you can ask 10 different people questions about social media, and get 10 different answers.  I don’t think the rules have become entirely apparent yet.  But here are some thoughts on participating in social media without it becoming a complete time sink.

For purposes of this post, when I talk about  social media, I am referring mainly to Twitter and Facebook, but certainly the principles apply to the others as well, such as LinkedIn and MySpace.  My take on these four is that LinkedIn is basically an online résumé, and MySpace is more relevant for creatives like artists and musicians.  Facebook seems to be a social tool for most people, but increasingly a mix of both business and personal for entrepreneurs and business owners.  Twitter and Facebook are growing more similar, although Twitter (thankfully) doesn’t have all the games and other distractions.  It’s just people communicating with each other.  A lot of people ask me about Twitter versus Facebook.  My opinion is that there is much more useful information being shared on Twitter than on Facebook.  On Facebook, there are still too many people sharing what they had for breakfast, and giving me their score in Mafia Wars, and telling me which Desperate Housewife they are most like.  All of these Facebook games and applications make for many distractions.  I’ve connected with more old friends from my past on Facebook than on Twitter, which has been fun.  But I’ve made more new friends and gained more exposure for my business on Twitter, so there are pros and cons to both.  I have a presence on Facebook and I check it periodically, but my Twitter stream seems much more relevant to my life and my business.  Facebook is nice for keeping up with friends and family.  When I send an update, I often use Ping.fm so it posts to both Twitter and Facebook, but that’s because I’m connected with mostly different people on each.

I have two analogies that help me relate social media to newbies.  Both of these were created out of conversation with my friend CJ Romberger.  The first is that you can think of these social media platforms as a crystal-clear, flowing stream on a hot day.  The water is fantastic but you have to accept that you will never touch every drop.  You’ll jump in, swim around a bit, and then get out and the water will continue to flow by without you.  And that’s ok.

The second analogy is that Twitter and Facebook, for instance, are kind of like great parties, where lots of interesting people are discussing lots of interesting things, all the time.  The party is fabulous but sometimes you have to be ok with leaving and doing other things for a while.

Tomorrow I’ll add information about things to consider when evaluating social media, and how to interact with it productively and efficiently.  Please check back and you are welcome to follow me on Twitter @mnthomas, where I try to post useful productivity information.  Thanks for reading!

Keeping Up with Communication: Convenience vs. Control

Sunday, August 30, 2009 @ 01:08 PM
Maura

How do you keep up with social media?  How do you find the time?  I get asked some version of this question every day, and in fact I deliver trainings on the topic.  The tools you choose to use have a huge impact on how well you can keep up with the flood of communication caused by engaging in social media.  I don’t think I’d be as active (or at all active) on social media if it weren’t for my iPhone.  My iPhone gives me the ability to check in on Facebook & Twitter at random moments in the day, like waiting in the drive through for coffee, waiting in line at the supermarket, waiting for a meeting to start…any idle moment that comes along gives me the opportunity, if I so choose, to check my Tweet stream or my Facebook news with just the click of a button.  (I use Tweetie on my iPhone for Twitter and Facebook’s own app for Facebook).  I haven’t looked lately to see if these apps are as user-friendly on a Blackberry or other devices, but I can tell you that an iPhone makes it super-easy.

This convenience can have a downside, however, if I don’t control it.  First, I don’t have any alarms set on my iPhone to alert me when I have new Tweets or Facebook notifications.  That would be endlessly distracting.  But still, if I’m not careful, this “convenience” could rob me of any time for idle thought.  And we, as a society, already don’t take enough time for just thinking.  It’s nice to have those idle minutes to take a couple of deep breaths, look around, take in the scenery, and let my mind wander.  It’s important to allow time in your day for this, at least.  Even better if you can carve out some real thinking time in your day.  Ten minutes?  15?  How about 30 minutes to sit someplace quiet, without a phone or computer, and see where your mind takes you.

My iPhone adds a huge amount of convenience to my life, and allows me to keep up with things I find enjoyable.  No question.  But also be sure you’re in control of the technology, and that it’s not running your life.

I’ll leave you with a quote shared with me by my friend Connie Brubaker, which I love:

“A life of reaction is a life of slavery, intellectually and spiritually.
One must fight for a life of action, not reaction.”
– Rita Mae Brown

Thanks for reading!

Using Technology to Bring More Control into Your Life

Monday, August 10, 2009 @ 04:08 PM
Maura

In some ways, we are more connected than ever:  Twitter, Facebook, MySpace, LinkedIn, YouTube…these tools give us unprecedented opportunity to connect with and attract the attention of people who in the past seemed much farther removed: celebrities, politicians, corporate executives.

I’m also beginning to realize that technology provides plenty of tools to keep others at arm’s length if we so choose.  First came Otherinbox.  This allows me to receive emails, or not, while still keeping my email address private.  Many benefits are exchanged for the implicit permission to be marketed to via email.   Now I can reap those benefits by providing an Otherinbox address, all the while still controlling whether or not I actually receive those marketing emails, and when.  Otherinbox has given me much more control over my email inbox…all the advantages of a “junk box” with none of the inconveniences.

Recently, I signed up for a Google Voice account.  It’s new and different and so understandably, I still have some reservations about it.  However, I’m realizing that Google Voice can be to my phone number what Otherinbox is to my email.  It gives me the control to take calls, block calls, let them roll into my voicemail, and even listen in while the message is being recorded.  I can also make calls with my Google Voice number, or give it out when I’m asked, thus protecting my “real” phone number, and preventing corporations and marketers from reaching me directly if I don’t want them to.

I had been thinking lately that privacy was dead.  Maybe it’s just getting a new beginning.

A Positive Effect of Twitter on Communication

Monday, April 20, 2009 @ 05:04 PM
Maura

Ok, look…I am not a social media fanatic.  I never had a MySpace page, I only have a passing interest in Facebook and LinkedIn, and the first time I tried Twitter over a year ago, I hated it and promptly disengaged.  I’ve only been using it again for about 6 weeks but I’m beginning to catch glimpses of how this might be a truly powerful force for change in the world.

I’m only making this connection because I read Al Gore’s fantastic book, The Assault on Reason.  It was published in 2007 and already, thankfully, the return to reason that he so convincingly outlines is needed, is coming to pass.   The book is, I think, one of the most important so far this decade and well worth the read.  The 30-second summary is that our democracy is in serious trouble because reasoned national debate is impossible with only one-way communication.  On the cover flap, Gore writes, “We live in an age when the 30-second television spot is the most powerful force shaping the electorate’s thinking…”

It’s almost as though he is chronicling the change in real time as he writes in Chapter 5:

“Without printed words — and the knowledge conveyed by them to the masses who became literate — there would have been no Bill of Rights in America to protect the freedom and dignity of individuals…As soon as complex thoughts could be easily conveyed from one individual to the mass of others — and as soon as others could easily receive them and potentially agree with them — every individual suddenly had the potential for leveraging mass political power.”

Turns out that translating complex thoughts into 140 characters or less is just as powerful, and the combination of Twitter and the simple transfer of information allowed by the internet, is exponentially so.  The beginning of this transformation back to two-way communication started of course, with the internet, and gained real traction with bloggers.  Most media pundits admit that the 2006 election was the first in which the bloggers, real people with no particular fame or influence up to that point, suddenly DID have influence.  The blogosphere became the public response to the corporate news and the campaign spin.

Now we have corporations forced to listen and participate in the dialogue when an unfairly treated employee or customer with a Twitter account has the power to spread their experience like wildfire, even faster and broader than email.  How about Twestival, the “festival on Twitter,” which raised over $250,000 and brought worldwide public awareness to the global water crisis?  Even great news stories, like the plane in the Hudson River, is breaking first on Twitter.  If you’re not yet convinced, read Mashable’s list of Top 10 Extraordinary Twitter Moments.  It’s like we’ve entered the age where people, ordinary individuals who take an interest in a cause, issue, or event, have the ability to shape global news.  This is true democracy, where people have the power to influence the decisions of those who represent them.  And I mean democracy in every sense of the word, not just politically.  If we combine the reasoned decisions and ideas of individuals, with the instant global transmission allowed by technology like Twitter, the result is so far looking a lot more like Al Gore’s prediction from his book that two-way communication plus national (even global) debate equals better-functioning democracy.

As The Assault on Reason went to press, Biz Stone and Evan Williams were just figuring out how to send their first “tweets.”  But I think Al Gore, and perhaps someone else, saw it coming.  You may not agree with his politics, but it doesn’t take away from the fact that Gore is an eloquent and inspirational speaker and writer.  So in summary, I’d like to leave you with a final passage from his book, which contains a quote from another eloquent speaker:

“Today, reason is under assault by forces using more sophisticated techniques: propaganda, psychology, electronic mass media.  Yet democracy’s advocates are beginning to use their own sophisticated techniques: the Internet, online organizing, blogs, and wikis.  I feel more confident than ever before that democracy will prevail and that the American people are rising to the challenge of reinvigorating self-government…Dr. Martin Luther King once said, ‘Perhaps a new spirit is rising among us.  If it is, let us trace its movements and pray that our own inner being may be sensitive to its guidance, for we are deeply in need of a new way beyond the darkness that seems so close around us.’”

I believe it is democracy’s advocates who represent the new spirit.  But Twitter may be the first of the new vehicles we’ve needed for it to really get traction.

3 Tips to Beat Procrastination & Get Important Stuff Done

Friday, April 17, 2009 @ 10:04 AM
Maura

I saw this in my Tweet stream this morning:

picture-6

and I had way more than 140 characters to say about it, so I was inspired to write a blog post about it today.  Thanks @alexismadrigal, I hope this helps!

First, I suggest very selective and short-term time-blocking.  YOU are the first person you’ll cancel an appointment with, so sometimes time-blocking can be tricky.  But there are three rules that help make it more effective:

  1. Don’t block your time too far in the future, because it’s too uncertain.  To get important things done, block time on your calendar today, or tomorrow, but go too far in advance and your priorities will change. and you’ll end up breaking those appointments with yourself.  One exception to this:  if you have an important deadline in the future, it’s helpful to block some time a day or so before that deadline in order to finish up the project, add final thoughts, or give it one last once-over (or actually do it, if you’re a deadline junkie!)
  2. Use time-blocking very selectively – only for very important things, and only once in a while.  If you try to do it too often, it will just get in the way, and become routine.  You’ll start breaking those appointments with yourself, and then you’ll have lost the effectiveness of the technique.
  3. Don’t make your time-blocks too long.  It’s very difficult to block out a whole day, for example.  Focus waxes and wanes, things like hunger cause distractions, the desire to “check on things” (voicemail, email, Twitter stream, etc) become too tempting.  I find time-blocking works best in 2-hour chunks or less.

Ok, next tip.  Even if you haven’t time-blocked, when you decide you are going to spend some time on an important task, ELIMINATE any possible distractions!  This seems like a no-brainer but I’m always surprised at how uncommon it is.  Close your email client, shut off any Twitter, Facebook, LinkedIn (etc) notifications, silence your ringer, shut off the television, etc.  If you need noise, play instrumental or classical music.  Song lyrics tend to send our brain off in distracting directions, as does the tendency to sing along.  Another option:  white noise.  Turn on a quiet fan, or go outside to the sounds of nature.  Small personal rewards can help motivate you as well:  If I spend 30 minutes on this, I’ll allow myself 10 minutes of a video game, or blog surfing, or a grande mocha latte, or whatever appeals to you.

One last tip…if you have something important to get done, but you just can’t seem to get your head in the game, grab a piece of paper and a pen and try “stream of consciousness” writing.  This helps to eliminate mental clutter and uncover those intellectual gems you know are in there somewhere.  Don’t censor yourself, and don’t try to organize as you write.  Just write whatever comes to you, and chances are before too long your brain will find its way back to that important thing you’re trying to get done.  Or the worst case is you’ll end up with some other pearl of wisdom or great idea.  Our brains are much better at creative, strategic thinking and problem solving than they are at remembering details, and if we clear our mind of the minutiae (mental clutter), the “good stuff” often appears.

I hope you found this helpful!

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