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Social Media Efficiency for Newbies, Part 2 of 2

Friday, September 11, 2009 @ 09:09 AM
Maura

Yesterday I gave some information about differences in social media platforms Twitter, Facebook, LinkedIn, and MySpace, and gave a couple of analogies to help you to keep your use of them in perspective.

Something else to consider when evaluating social media is WHY are you thinking about it?  Business? Pleasure? Some combination?  Your goals will help dictate how much time you may want to devote to it.  Also, what tools do you have available to access it?  Are you at a desk with a computer all the time?  (Convenient, but very easy to waste time.)  If you’re away from a computer much of the time throughout the day, do you have a handheld device where your interface is easily accessible, or will you have to spend evenings and weekends trying to stay active?  Evaluate whether this is an effective, and welcome, use of your “down” time.

Whether you’re using a computer or a handheld device to access your social media, I suggest that you use “clients” and “aggregators.”  A “client” is a 3rd party application that simplifies the data you receive so that you can review it more quickly, and an “aggregator” lets you send and receive information from several services at once (Ping.fm which I mentioned yesterday is an aggregator for sending information.  Tweetie is a client that I like for Twitter.)

Once you have a client, you can program it so that you see exactly what you want to see immediately, and let’s discuss what you’re likely to be looking for.  First, are there people you are following whose updates you don’t want to miss, such as prospects, competitors, experts in your industry, or good friends?  If so, dedicate a window or a column to each of those people.  Also, reading your “current” stream is helpful, which is the most recent page of updates from all the people you are connected with.  In addition to Tweetie, Tweetdeck is another client that makes it easy to do both of these simultaneously and there are several others.

What else should you care about?  Well, you definitely want to keep an eye on what’s called your “vanity stream.”  This means tracking anytime your name or your company or product name is mentioned anywhere on a social media platform.  Tweetie, for example, makes it easy to search for “at-replies” (@replies), meaning anytime someone addresses something to you or otherwise mentions you in a “Tweet” (update, or post).  The Facebook app for iPhone also alerts you to “notifications,” which is essentially the same thing, but on Facebook instead of Twitter.

The next thing that you want to check is private messages to you.  In Twitter these are called “DMs” (direct messages).  In most of the other platforms, these messages appear in your inbox in your account, such as in Facebook and LinkedIn.

One last thing you might be interested in, is what new people are now “following” you or “friending” or otherwise connecting with you (getting your updates or wanting your updates)?  And which of those do you want to reciprocate/allow/accept?

I know this seems like a lot, but honestly if you have the right tools, you can do it all in just a few minutes at a time.

One warning I will give you about Facebook if you are concerned about wasting time is to stay away from the games and the quizzes.  They just eat up too much time with nothing good received in return.  The one exception is the RippleTag FaceBook app created by my friend Steve Harper.  This is a great way to find connection points with people in your network.

Like all of the communication tools before them, these social media applications take some time to learn and to incorporate into your life, so that you can evaluate them for yourself.  It’s my belief that ignoring them for as long as you can is not the most efficient way of dealing with them.  You might as well jump in, especially now that you have some advance knowledge, and see what you think, because they are not going away anytime soon.  They will either be enjoyable and useful, or not.  And if they are not, that’s probably ok.

If you have other ideas, I’d love for you to share them in the comments.  Thanks for reading!

Social Media Efficiency for Newbies, Part 1 of 2

Thursday, September 10, 2009 @ 06:09 PM
Maura

Everyone is giving advice about social media, and it’s a topic I get asked about a lot.  I’ve shared some information before, in this post and this post.  Certainly you can ask 10 different people questions about social media, and get 10 different answers.  I don’t think the rules have become entirely apparent yet.  But here are some thoughts on participating in social media without it becoming a complete time sink.

For purposes of this post, when I talk about  social media, I am referring mainly to Twitter and Facebook, but certainly the principles apply to the others as well, such as LinkedIn and MySpace.  My take on these four is that LinkedIn is basically an online résumé, and MySpace is more relevant for creatives like artists and musicians.  Facebook seems to be a social tool for most people, but increasingly a mix of both business and personal for entrepreneurs and business owners.  Twitter and Facebook are growing more similar, although Twitter (thankfully) doesn’t have all the games and other distractions.  It’s just people communicating with each other.  A lot of people ask me about Twitter versus Facebook.  My opinion is that there is much more useful information being shared on Twitter than on Facebook.  On Facebook, there are still too many people sharing what they had for breakfast, and giving me their score in Mafia Wars, and telling me which Desperate Housewife they are most like.  All of these Facebook games and applications make for many distractions.  I’ve connected with more old friends from my past on Facebook than on Twitter, which has been fun.  But I’ve made more new friends and gained more exposure for my business on Twitter, so there are pros and cons to both.  I have a presence on Facebook and I check it periodically, but my Twitter stream seems much more relevant to my life and my business.  Facebook is nice for keeping up with friends and family.  When I send an update, I often use Ping.fm so it posts to both Twitter and Facebook, but that’s because I’m connected with mostly different people on each.

I have two analogies that help me relate social media to newbies.  Both of these were created out of conversation with my friend CJ Romberger.  The first is that you can think of these social media platforms as a crystal-clear, flowing stream on a hot day.  The water is fantastic but you have to accept that you will never touch every drop.  You’ll jump in, swim around a bit, and then get out and the water will continue to flow by without you.  And that’s ok.

The second analogy is that Twitter and Facebook, for instance, are kind of like great parties, where lots of interesting people are discussing lots of interesting things, all the time.  The party is fabulous but sometimes you have to be ok with leaving and doing other things for a while.

Tomorrow I’ll add information about things to consider when evaluating social media, and how to interact with it productively and efficiently.  Please check back and you are welcome to follow me on Twitter @mnthomas, where I try to post useful productivity information.  Thanks for reading!

3 Tips to Beat Procrastination & Get Important Stuff Done

Friday, April 17, 2009 @ 10:04 AM
Maura

I saw this in my Tweet stream this morning:

picture-6

and I had way more than 140 characters to say about it, so I was inspired to write a blog post about it today.  Thanks @alexismadrigal, I hope this helps!

First, I suggest very selective and short-term time-blocking.  YOU are the first person you’ll cancel an appointment with, so sometimes time-blocking can be tricky.  But there are three rules that help make it more effective:

  1. Don’t block your time too far in the future, because it’s too uncertain.  To get important things done, block time on your calendar today, or tomorrow, but go too far in advance and your priorities will change. and you’ll end up breaking those appointments with yourself.  One exception to this:  if you have an important deadline in the future, it’s helpful to block some time a day or so before that deadline in order to finish up the project, add final thoughts, or give it one last once-over (or actually do it, if you’re a deadline junkie!)
  2. Use time-blocking very selectively – only for very important things, and only once in a while.  If you try to do it too often, it will just get in the way, and become routine.  You’ll start breaking those appointments with yourself, and then you’ll have lost the effectiveness of the technique.
  3. Don’t make your time-blocks too long.  It’s very difficult to block out a whole day, for example.  Focus waxes and wanes, things like hunger cause distractions, the desire to “check on things” (voicemail, email, Twitter stream, etc) become too tempting.  I find time-blocking works best in 2-hour chunks or less.

Ok, next tip.  Even if you haven’t time-blocked, when you decide you are going to spend some time on an important task, ELIMINATE any possible distractions!  This seems like a no-brainer but I’m always surprised at how uncommon it is.  Close your email client, shut off any Twitter, Facebook, LinkedIn (etc) notifications, silence your ringer, shut off the television, etc.  If you need noise, play instrumental or classical music.  Song lyrics tend to send our brain off in distracting directions, as does the tendency to sing along.  Another option:  white noise.  Turn on a quiet fan, or go outside to the sounds of nature.  Small personal rewards can help motivate you as well:  If I spend 30 minutes on this, I’ll allow myself 10 minutes of a video game, or blog surfing, or a grande mocha latte, or whatever appeals to you.

One last tip…if you have something important to get done, but you just can’t seem to get your head in the game, grab a piece of paper and a pen and try “stream of consciousness” writing.  This helps to eliminate mental clutter and uncover those intellectual gems you know are in there somewhere.  Don’t censor yourself, and don’t try to organize as you write.  Just write whatever comes to you, and chances are before too long your brain will find its way back to that important thing you’re trying to get done.  Or the worst case is you’ll end up with some other pearl of wisdom or great idea.  Our brains are much better at creative, strategic thinking and problem solving than they are at remembering details, and if we clear our mind of the minutiae (mental clutter), the “good stuff” often appears.

I hope you found this helpful!

Mastering Control Over Email & Twitter, Step 1

Wednesday, April 1, 2009 @ 01:04 PM
Maura

The secret to personal productivity is mastering control.  You need control over the information you receive on a daily basis, control over the tools that bring you that information, and control over your own behavior.  If you can master control over these three things, you will be the most productive, and the most relaxed, all the time.

The biggest thing I hear people struggling with lately is communication.  There are so many ways to receive information now that it’s having a real impact on how people think about their personal productivity.  So to learn how to control communication, you need a good process.  And by process I mean a real, step-by-step, I-could-explain-it-to-you-if-you-asked, methodology.  Taking email, for example:  most people’s “process” for managing email is “skim, then skip to the next one.”  Does that sound familiar?  You need to figure out why it is you are skipping over messages: it’s probably either that:

  • you don’t know the answer
  • you don’t feel like dealing with it now
  • you think it will take too long
  • you are looking for “just the important ones.”

So I suggest that the first component in your process be that you  set aside time, every single day, to actually “process” your email messages.  All of your messages, not just the important ones.  During processing, start by allowing yourself at least one whole minute for each message.  If you can read it in 10 seconds, and then would normally skip to the next one, allow yourself those extra 50 seconds and I’ll bet you’ll figure out what to do with it (and don’t leave it in your inbox!)  The “stopping to think” is the biggest barrier to get over.  You won’t actually need a whole minute for each of them, and you may need more than a minute for others.  This can help to protect you from the urge to check your email when you don’t really have time.  The same is true for your Twitter, LinkedIn, Facebook, etc.  Set aside time each day (how often and for how long is up to you, but I suggest that it should be LESS than you originally think, and you should decide how long you’re going to spend before you log in.  Set a timer if necessary.)

So those are just a few things to think about to get you on the road to an actual process for dealing with information, so that you can master control over it.  Tomorrow, we’ll talk about step 2: mastering control over the technology.  If you have comments or ideas you’d like to share, I welcome them.

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